DIRECTION 12 — MATERIAL & MEANING

Photography and material references
Stoelzle Glass Group owns the original decoration photographs used here. The initial finish-based draft is preserved at material-editorial-finish-study.html. After the user clarified the reference, the current scroll-story backgrounds use clear areas of Stoelzle’s original product settings: warm neutral PharmaCos studio, timber collection photography and soft Beauty studio. These are CSS reframings, without generative alteration.

Powder-coated surface:
https://www.stoelzle.com/beauty/wp-content/uploads/sites/4/2021/02/decoration-quali-glass-coat.jpg
Crackle effect spraying:
https://www.stoelzle.com/wp-content/uploads/2021/02/decoration-effect-spraying.jpg
Metallisation spray:
https://www.stoelzle.com/beauty/wp-content/uploads/sites/4/2021/02/decoration-metallization-spray.jpg
Further references:
https://www.stoelzle.com/beauty/customization/decoration/
https://www.stoelzle.com/services/decoration/

Local images: assets/material-editorial/powder-coat.jpg, effect-spraying.jpg, metallic-spray.jpg.
Other photography and the product film are retained assets from the earlier client concept versions.

Illustrative product cutout
Local image: assets/material-editorial/glass-study.png
Method: built-in image_gen tool. Genuine RGBA transparency preserved.
This is an illustrative concept bottle, not a real Stoelzle catalogue product.
Final generation prompt:
Use case: product-mockup. Asset type: transparent product cutout for a luxury glass packaging website. Create one exquisitely photographed clear empty glass perfume bottle, complete bottle and closure visible, tall compact rounded rectangular flacon with very thick clear glass base, fine curved shoulders, short neck and a perfectly cylindrical brushed warm champagne-metal cap. Gentle three-quarter view with front face dominant, refined proportions, 2.1 times taller than wide. Unbranded except a very small discreet embossed capital S near the base, no label, no other typography. Photoreal luxury still life, precise optics, graceful internal reflections, subtle warm ivory and smoky blue reflections, crisp edge highlights, a real transparent empty vessel. Soft studio lighting. Entire object centered with generous empty margins and a genuinely transparent alpha background, no floor, no backdrop, no pedestal, no props, no drop shadow outside object. 1024x1536 portrait composition. This is an illustrative concept bottle, not a reproduction of an actual brand product.

The earlier generic stone/water/silk texture exploration was discarded following user feedback and is not used in this version.

Design references
https://fluid.glass/
https://www.exoape.com/work/the-st-regis-venice
https://studiod.nu/

Structure: client sitemap workbook dated 28 September 2026; client UX/UI brief dated 5 October 2026. Navigation hierarchy comes from client-sitemap.js. Detail routes link to version 11 navigation prototypes.
Typography: supplied LFS Adelia Regular for uppercase headlines; Basis Grotesque for body and interface text.

FINAL BACKDROP REFERENCES (following screenshots supplied 27 October 2026)
PharmaCos warm neutral studio: https://www.stoelzle.com/pharma/wp-content/uploads/sites/2/2023/10/pharmacos-collection-start.jpg
Local: assets/material-editorial/pharmacos-studio.jpg
Timber and reflective surface: retained assets/collection.jpg, sourced from Stoelzle premium standard collection imagery.
Soft Beauty studio: retained assets/story/beauty-market.jpg.
Backgrounds are clear areas of the actual original photographs, reframed in CSS so that only the central illustrative bottle appears.
The generated macro finish studies were discarded after the user clarified they wanted product settings.


MOTION REFINEMENT / 27 OCTOBER 2026
Hero parallax + rising paper curtain: https://fluid.glass/
Inset product photograph over full-width setting: https://studiod.nu/
Sustainability image now uses actual PharmaCos product photography; no recycled-content claim is made for the pictured products.
Removed the small metallic blue-bottle collage image.
New bottle assets: assets/material-editorial/spirits-study.png; assets/material-editorial/blush-study.png. Built-in image_gen, transparent alpha, illustrative CGI concept vessels, not catalogue products.


THREE-PRODUCT HERO / 27 OCTOBER 2026
Headline moved above oversized, slightly cropped perfume, spirits and healthcare renders.
New healthcare render: assets/material-editorial/healthcare-study.png
Generated with built-in image_gen, genuine transparent RGBA, illustrative concept packaging. Full prompt: healthcare-render-prompt.txt
Single-bottle hero preserved: pre-trio-material-editorial.html


V12.C VIDEO HERO / 27 OCTOBER 2026
User-supplied video: 0_Perfume_Bottle_Fragrance_1280x720.mp4
Site asset: assets/material-editorial/hero-fragrance.mp4
Original video copied without alteration; 1280×720, about 5 seconds, H.264.
Poster: assets/material-editorial/hero-fragrance-poster.jpg, extracted from the supplied film at 2.5 seconds.
Bottom headline, no added hero bottle renders. Muted looping playback, pause/play control and static poster for reduced-motion visitors.

V12.C COLLAGE DEPTH / 27 OCTOBER 2026
Reference: https://locomotivescroll-imp.webflow.io/
Each of the five collage photos uses a distinct scroll-speed value. The central headline remains fixed; the central photo expands later in the sequence. Native page scrolling is retained; reduced-motion visitors receive static photos.
Earlier v12.c motion: pre-depth-material-editorial-c.html