StoelzleWEBSITE EXPLORATIONS / OCTOBER 2026Project overview ↗
THE CONCEPT COLLECTION

One material.
Many possibilities.

Every direction, in one place.
Reviewed against the brandbook palette and photography pillars.

12 DIRECTIONS + V12.B / V12.C HERO & V12.D STORY ALTERNATIVES

Focused project review / Client structure & creative alternatives ↗

Still from the supplied perfume filmGlass.
In motion.V12.C / VIDEO HERO
12.C / VIDEO HERO ALTERNATIVE↗

Material & Meaning — v12.c

The supplied perfume film fills the hero, with no added bottle renders. The headline returns to the bottom, with a light dark gradient for readability. Muted looping playback, a pause control, independent collage photo speeds and four large capability panels with photography revealed on hover continue the editorial direction. Four photo-reveal capability cards share aligned lower-right arrow CTAs.

Explore version 12.c →
Light refracted through green glassMaterial.
& Meaning.EDITORIAL / COLLAGE / SURFACE STORIES
12 / BRAND & MATERIAL — NEW EDITORIAL↗

Material & Meaning

A three-product hero with the headline above larger, cropped perfume, spirits and healthcare renders; a curtain transition inspired by Fluid Glass; a centred headline over an expanding collage; changing bottle renders with warm studio and timber settings, inset product photography and subtle card reveals. Four photo-reveal capability cards share aligned lower-right arrow CTAs.

Explore version 12 →
Stoelzle glass perfume bottles in amber lightShaping more
than glass.CLIENT STRUCTURE / DIRECTION 11
11 / CLIENT STRUCTURE — EXACT HIERARCHY ✓↗

Client structure

The seven primary branches and nested navigation follow the client workbook. All homepage blocks required by the UX/UI brief are included, with catalogue, bespoke, case-study and careers paths. Four photo-reveal capability cards share aligned lower-right arrow CTAs. Rich category fills with white text, a full burgundy innovation panel and neutral, line-divided capability cards replace the earlier pale surfaces.

Explore version 11 →
Preserved copies Previous typography and original designs